Looking back: 7 sins of greenwashing and others

It feels strange that the last lecture is already over. It all went so quickly that I didn’t have time to realize the things learnt. Like someone already mentioned, the change was bigger than I thought. Before the course I wouldn’t have got irritated when seeing those H&M Conscious Collection ads all over the city – or maybe I wouldn’t have even noticed them – but now I feel like telling the fellow people at the bus stop the real truth about the collection’s sustainability. I also learnt that H&M isn’t that bad, but the way they marketed the campaign was questionable.

So thank you for the great course, I didn’t exactly know what to expect beforehand, but now I feel like being a lot wiser when it comes to sustainability marketing and consumption. It got me thinking about my own consumption habits once again but I guess I still won’t stop flying, but now I know more ways how to reduce my ecological footprint otherwise. Regarding the marketing part, one thing that stuck to my mind was TerraChoice’s 7 sins of greenwashing. When I googled the subject, I ran into this article that put the 7 sins in a different light. The author says that TerraChoice’s report may be as much of a greenwash as the products and companies it is criticizing – and there are a lot of those as 95% of the products failed the test in 2010, so almost everyone according to TerraChoice is a sinner. The author ends up by stating that:

“I wouldn’t blame shoppers for ending up more confused and cynical than ever. And I wouldn’t be surprised if some companies thinking about touting their green innovations and achievements decide to go back into their shells, keeping mum. And that would be the biggest sin of all.”

So even when we try to do good in terms of sustainability marketing, there can be dark sides to it as well. But still, it’s better to do something than to do nothing – and being too green is way better than not being green at all. So let’s stay green no matter what!


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