On the last blog post I talked a little about the doomsday clock, and I got little bit interested about the idea. So the doomsday clock is a concept invented by bulletin of the Atomic Scientists during cold war in 1947. During the cold war the fear of nuclear war was immediate the group of scientists came up with this concept of measuring the minutes to midnight. It is a a symbolic clock face counting minutes towards midnight which means that the closer the clock is to midnight, the closer the world is to the doomsday. Originally it measured the nuclear threat, but in 2007 it reflected first time to climate changes, “Climate change also presents a dire challenge to humanity. Damage to ecosystems is already taking place; flooding, destructive storms, increased drought, and polar ice melt are causing loss of life and property” (http://www.thebulletin.org/content/doomsday-clock/timeline). In 2010 the clock went one minute backwards, there were couple reasons for it, but one of those was: “Most notably, at Copenhagen, the developing and industrialized countries agree to take responsibility for carbon emissions and to limit global temperature rise to 2 degrees Celsius.” At the moment the clock point outs to 5 minutes to midnight.
Sustainability is just a one minor aspect of this “clock”, so I thought that it would be really useful to have similar kind of clock totally with sustainable aspects and indicators. When the doomsday clock was launched it covered a massive media attention. Creation of the similar kind of clock could raise people awareness to the sustainability also.