Monday’s lecture on business models raised many questions about ideologies and the current dominant ideologies that exist within business. I felt that the class discussion on the neoclassical business model took a relatively black and white approach to the whole issue that I’m not sure I agree with. Although I have no doubt that many aspects of the current neoclassical system have detrimental societal impacts. Such as the take-make-waste ideology and the fact that society; and often less affluent society, is left to deal with the externalities of mass production and consumption. Having said this I don’t think that a sustainable business model can not function within the current order.
This I think is due to the fact that although a neoclassical order in the business environment may reward take-make-waste businesses, they are not a necessity. As an ideology it is far more open to interpretation and flexibility. I think that this is evident in the fact that many organizations who make decisions that put forward sustainable business models and pursue other ends from their operations. It may be a slower process for these type of organizations to exist within the system but I would like to believe that they are becoming more prevalent. I would also like to think that even the “pretenders” such as the often cited H&M; while may not be sustainable in very many senses of the word, will help to move the current paradigm in a more sustainable direction. I think they serve this function due to the fact that the more organizations that claim to be sustainable, the more it will be expected and the norm. The more the environment expects sustainability, the more companies will have to adapt(hopefully in an honest and committed manner).
Overall, I don’t think that the system as it is matters nearly as much as the discussion in class made it out to. There is a wide variety of possibilities within the system and on top of this the system in also constantly in flux changing to reflect the changes within society.