When reflecting on the lecture on convenience the I was particularly interested in the contrast provided by the example of Altieri’s fashion line that is only available certain times of the year and in odd locations and the idea of convenience. However inconvenient this may make the buying of his clothes, customers still are interested and I believe that the arduous process may even make the clothing more desirable for some.
Drawing on some of my own experiences I think that in many cases there is a willingness of consumers to forgo convenience in consumption in order to gain an experience. A few years ago a bought a used record player. Between searching for repair parts and LPs I have spent a considerable amount of time and money. I can hardly argue that I did all of this to listen to music. I own speakers that connect wirelessly to my computer which has access to a pretty much limitless supply of music thanks to the internet. So if not simply to listen to music, then why? I would say for myself it was the experience and the fact that it was inconvenient that made it something worth doing. I feel like these experiences increase my enjoyment of the music beyond what the quality differences between vinyl and mp3 would justify. I feel the same about shopping at local markets. I have no doubt that the quality of locally grown food is superior to what you get at chain grocery stores but I think it is partially the fact that I had to spend the extra time and effort to purchase locally grown food that adds to my enjoyment of it.
I would say that others who shop at organic retailers, eco friendly stores or who search for certain products due to their sustainable attributes do so in part for the experience of searching or buying. It does not matter that it is not as readily available and I would say that some level of inconvenience may lead to a customers positive buying experience in relation to certain products. I understand that this does not apply to all products. No matter how eco-friendly laundry detergent may be, if it is not in front of me at the nearest supermarket, chances are I will never consider it. However I believe there is a place for inconvenient products among consumers where there is at least some level of dissonance with the current model of mass consumption.