The color of the rivers in China

There has been some discussion around textiles and clothing in the class so I thought to share with you some information about a program that aims at addressing the issues related to textile and fashion industry.

Clean by Design is a program by NRDC, a US environmental action group. Clean by Design targets the textile industry with the aim of using ”the buying power of multinational corporations as a lever to reduce the environmental impacts of their suppliers abroad. Clean by Design focuses on improving process efficiency to reduce waste and emissions and improve the environment.” (quote from their site, link at the bottom of the post)

One of the reasons for a US organization to be interested in the pollution of the textile industry in China is that the pollutants can actually travel long distances and thus enter the US environment and food chain.

As we are entering the topic of sustainability communication with our group video task, here’s two different videos of Clean by Design. I found it interesting to compare them. In the first one high-end fashion icons from Anna Wintour to Diane von Furstenberg and Stella McCartney discuss the initiative. The second one is more fact-laden and perhaps problem-focused.  What do you think?

Here’s the first:

And the second:

And a link to the program’s site:


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