Here is a post made by a young (20 yrs) facebook- friend about Earth Hour. One of his friend commented that he instead had gone to his car and had it on for an hours and just sat in the car for the hour with his friends, and then they went on to talk about the global warming, how it does not exist. However, I can’t think of a better example how “too much talk” for “nothing” makes people have counterattacks. This is a reaction either to having too much fuzz about it, but everyone seeing that nothing is done or can be done. Or to guilt as posted before.”What can I really do?”.
The point that it was posted by a youngster (a university student presently in the army) tells also a lot. “Don’t give a dam” is also a statement. So if you ask him and his friends mindful consuming is already ‘passe’.
A comment to Jukkas comment on my last post about ethical work and how that is being used by business to pay less and get people work more. Isn’t this how all the third sector organizations have been working, that has been the one’s bringing in the green talk to the arena? They pay little if any for devoted people. I think what Jukka’s point was that some are ready to cut on their living standard to do good, while the majority of people are not (and should not be entitled to either).
However the notion that good life can be promoted by the corporate world too, I guess instead of pushing more consumption, is interesting. One problem though is that this kind of marketing might not be “believable” anymore since the new customers are well trained to think that corporations are just doing things to sell more. An counter reactions might co up. Such as my facebook-friend.